Starting January 1, 2020 there will be many, many changes coming to YouTube. If you’re a creator and earn a salary from YouTube you may have to kiss that income flow goodbye. IT has to do with the protection of children from offensive adult content, which I am all in favor of. How YouTube, however, is handling their $136 FTC multi-million dollar lawsuit loss (and an additional $34million paid to New York State…..gotta love this state!) is as if they are making the creator of videos pay for their own mistake. Commencing January 1, 2020 if you upload a video that you claim is not intended for children and YouTube thinks otherwise, they will fine you $43,500 per video.
How do you know what’s kid content? Suppose I upload a Christmas video of me and my grandchildren? Because I have kids in my video is that considered child content? The only good part for me is that I haven’t monetized my YouTube channel so no money lost on my part, but if I get hit with a fine, I’m history. So, I have done what most other creators are doing: either deleting our YouTube Channel or making our videos private. You’ll need special permission to view many of my videos from here on in. Or at least after January 1st. Note: I’ve also deleted all links on my blog to my YouTube Channel.
Click here, for link to this article for more information from author, Matt Southern.
In accordance with COPPA, YouTube will stop serving personalized ads on content that is made for kids. That’s because serving personalized ads to children is not permissible under COPPA. What has video creators especially concerned right now is the uncertainty over how YouTube will determine which videos are intended for kids and which are not. Channels can indicate whether their content is made for kids, but YouTube will also identify videos on its own using machine learning.
The thought among creators is their content might get flagged as being made for kids, when in fact it isn’t, which will cause their revenue to go down as a result. YouTube provides examples of what is likely to get flagged as kid’s content, but there’s still a lot of gray area.
What’s perhaps most troubling about the whole situation is that if YouTube identifies a video as being “made for kids” there’s no way to appeal the decision. The only suggested course of action is to “seek legal counsel.” Nope. No thank you. I’m gone.
For more info, here’s a YouTube video detailing about YouTube’s new policy from the multimillionaire YouTube Creator, PewDiePie and his 102 million subscribers (who is now out of a job):